Don’t ask people what they want

I skate to where the puck is going to be, not where it has been.

Wayne Gretzky

This goes perfectly together with Henry Ford saying that if he had asked the people what they wanted, they would have asked for faster horses.

Don’t ask people what they want because in most cases they simply don’t know it themselves. Of course this is not about being an asshole and doing whatever you want, but if you want to create something you should not always listen to people giving you their demands but you should feel free to make something that feels just good.

Without this attitude there would be no cars, no light-bulbs, no iPod, no iPad, nothing brilliant or excellent.

/phil

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